Analytics settings
The Analytics settings control two things: how Stripe fees are attributed across your products, and the margin thresholds that drive product health badges.
Where to find it
Open Settings → Analytics in the ProTally sidebar.
Stripe fees
Fee proration
By default, Stripe processing fees are not attributed per product. Turning fee proration on distributes the total Stripe fees for a period across your products in proportion to their share of revenue — so each product's reported fees reflect what it actually cost to process.
When fee proration is off, fees are still factored into your overall profit but the per-product fee breakdown is not shown anywhere in the UI.
Fees position
This setting controls how Stripe fees are classified in your profit calculation:
| Option | Meaning |
|---|---|
| Cost of revenue | Fees are treated as a direct cost of earning that revenue, reducing gross profit. |
| Operating expense | Fees are treated as a below-the-line operating cost, separate from cost of goods. |
Neither option changes the final net profit figure — only where in the P&L the fees appear.
Health thresholds
Product health badges on the Products Overview are driven by three configurable values:
| Setting | Default | Meaning |
|---|---|---|
| Healthy margin threshold | 50% | Products with a margin at or above this are Healthy. |
| Monitor margin threshold | 30% | Products between this and the healthy threshold are Monitor. Below this → Unhealthy. |
| Top performer cutoff | 10% | The top N% of products by margin are promoted to Top regardless of the threshold values. |
The healthy threshold must always be set above the monitor threshold — ProTally will not save a configuration where this is not the case.
Changes take effect on the next data load
Updated thresholds are applied the next time a metrics page loads or the period selector is changed. There is no need to re-sync data.
Where to go next
- Products Overview — see how health badges and fees appear in the product list.
- Product Overview — see how fees surface on the detail view.
- How profit is calculated — understand how fees fit into the broader profit calculation.